What is a Lead?

A “lead” is defined as an individual that has shown an interest in the services that you offer as a physical therapist. It is a person, not a point of data. Leads have the potential to become clients and are typically obtained from a campaign through a social media platform, a blog, a contact form on a website

What Makes a Lead “Qualified”?

A qualified lead is one that transitions an interested party into a paying client. These individuals are willing to pay you for the services that you offer. The following outlines the criteria associated with qualified leads:

1. The lead is truly interested in the services and/or products that you are selling.
2. The lead has an identifiable use for the products and/or services that you are offering.
3. The lead has the budget to purchase the services and/or products that you are offering.
4. The lead is at a point in their life where they are capable and willing to purchase what you are selling.
5. The lead is considered to be a designated decision-maker.

DATA Provided

When you are attempting to gain leads for your physical therapy business, it is essential that you gather enough information. What good id a lead if you are unable to make a point of contact? If care is not taken to obtain a good, solid lead, heartbreak is sure to occur. You must attempt to obtain the following:

• Name
• Email address
• Title
• Problem they want solved
• Location
• Occupation

Leads Have Needs

If you are attempting to get leads for your physical therapy practice, you must nurture those leads – much like children – through the entire process.

This means interacting on social media platforms, replying to comments, providing discounts, and remembering that all leads want attention and information.

Who, What, When Where, How

When attempting to get leads for your physical therapy practice, you must consider the following:

1. Who are you trying to attract, who is your target audience?
2. What practices and treatments are you attempting to offer?
3. When will you start your lead marketing campaign?
4. Where will you advertise and attempt to get leads?
5. How will you get leads?

What are the Most Effective Marketing Strategies for Attracting Leads?

There are many creative marketing practices that will help you attract leads for your physical therapy business. The following outlines these practices and provides a brief explanation of each:

1. Creating a website – In today’s technologically-advanced world, it is important to ensure that your practice has its own virtual real estate; that is, a website. Statistics indicate that 63% of all physical therapy patients will choose a provider over another, based on their having a strong internet presence.
2. Take Advantage of the Power of Email Marketing – To connect with potential patients, you should take full advantage of the power associated with email marketing. It is a known act that people prefer to interact with personal emails to advertisements. When sending emails, you could choose the following types of content:

• Information or news about the members of your staff.
• Various types of treatments and/or services that your practice offers.
• Success stories associated with your patients.
• General types of news and stories associated with the physical therapy practice.
• Information on specials that you are currently offering to patients.

3. Search Engine Optimization – Once your website is created, you should place an emphasis on the utilization of search engine optimization. In short, this involves using keywords and keyword phrases in order to rank high in search engines so that you get a large amount of organic traffic.
4. Social Media Leverage – Once you have created your website, it is time to leverage all of those social media platforms out there such as Facebook, X, AND LinkedIn. Guarantee it that your patients are on these platforms and that means that you should be, too! Do Not just advertise, remember to interact with our followers and develop relationships with them.
5. Advertise on the Radio and Television – your internet audience is just one audience. Meet people where they are when trying to get leads – this means using the radio and television to advertise your business.
6. Free Clinic Event – If you want people to know what services, products, and treatments that you offer in your physical therapy practice, you should host a free clinic event. This shows potential clients that you care about your community and are willing to sacrifice your profits in order to help others. It may result in some initial expenses, but it will result in massive profits – in the end.
7. Reviews – When you treat your customers, you should encourage those individuals to leave you a positive review online. In exchange, perhaps, you could knock a certain percentage off of their bill or offer them something similar in return.
8. Educate Potential Leads – if you want qualified leads for your physical therapy business, you should use certain platforms to do so. Examples include MailChimp, HubSpot, Zendesk, and Patient Sites
9. Evaluate Leads – when attempting to get leads, you must ensure you have a way to evaluate those leads. The most popular spots online that do this include Leadfeeder, Clearbit, and INFER.
10. Convert Leads – Once you get your leads, you should start the conversion process right away. In other words, do what you have to do in order to make sure that your leads become a paying client for your practice.
11. Learn the Phases of Lead Generation – There are four phases of lead generation. These are awareness, education, evaluation, and conversion.
12. Automation – In order to make lead generation efficient, you should automate the process and not so it all manually.
13. Collect Email Addresses – This is a must – a lead is not a lead if you do not obtain an email address. Do not waste a lot of time with these leads as no email address means the lead is not “qualified”.
14. Engage – It is important that you constantly engage with leads in order to convert those leads. Do not bully or be pushy, but attempt to regularly engage with your leads for optimal success.
15. Market your Money Maker – to be truly successful, be sure to market the money maker of your practice at a discount. Patients often know a good deal when they see one. Make it a good deal.

What is a Lead Qualification Framework?

A lead qualification framework is a checklist that aids in marketing and sales a qualifying lead. Many uses “BANT”, which stands for “Budget, Authority, Need, Timeline. You may also use “CHAMP “which stands for “Challenges, Authority, money, and Prioritization”. Both of these are easy and are easy – in terms of implementation.

A Problem to be Solved

When attempting to obtain leads for your physical therapy practice, there is one main thing that you need to keep in mind. Those potential clients that you are attempting to attract to your practice have one or more problems that need to be solved.

Determine what your target clients’ problems are and then come up with a way that you will solve them and go with that angle.

Reinforce how you will solve the problem or problems you come up with through the lead generation process. If you focus on offering the solution to the problem or problems, your leads will come. Not just any leads, either, but “qualified “leads.

Join Us Today

If you are ready to generate leads for your physical therapy practice, join us here at Colorado Physical Therapy Network. We offer tools and resources to our member that will help their practice reach the highest level of success. You may go to our website to fill out an application now.

Our network is designed for physical therapists, OTS, and other similar types of professionals. Our structure allows therapists top create an increased mutual partnership between therapists and doctors, third party payors, and more. TO find out more, you may also contact us directly by calling: 303-757-7004 We will work with you so that you may boost the outcomes of your patients. If you are ready to take your practice to a new level, we are ready to assist you! Give us a call or sign up online now! You will instantly find that by doing this, you reap immediate rewards.

The post How to Successfully Generate Leads as a Physical Therapist appeared first on The Colorado Physical Therapy Network.

The Who, The What, The When, and The How

When creating physical therapy marketing strategies, it is crucial that you consider the who, what, when, and the how. First, start with your target audience. You should outline all of the demographics that you can think of regarding your target audience. These include their age, gender, job, socioeconomic status, relationship status, what types of hobbies they have, and their location. This will cover your “who”.

Next, focus on your “what”; that is, the practices and treatments that you are offering as a physical therapist. Then, place an emphasis on the “when”. In short, when do you want to start your campaign of the “what” to the “who”. Finally, you should consider “how” – exactly – you want to market you, your services, and your practices. Continue reading to learn marketing strategies that will help you outline and pursue your “how”.

The Most Productive Marketing Strategies

The following outlines the most productive of all physical therapy marketing strategies that you may use for your campaign. You may select from this list or use every strategy on the list – the choice is yours!

1. Create a Website for Your Services

It is a known fact that our world is highly digital and technologically-advanced. More than ever before, individuals are communicating through and obtaining various types of information from the internet and associated platforms. As a result of this, it is advised that you take part in this.

One of the easiest and most successful ways is to create a website for your services.

According to statistics, 63% of all PT patients will choose a provider over another provider if they have a strong online presence. It is advised that you take advantage of this fact and establish a strong online presence. Failure to do so could result in the failure of your practice.

2. Harness the Power of Email Marketing

If you want to connect to former, existing, and even potential patients, one of the most productive means of doing so is through email. According to statistics, most internet users will read and interact with personal email than with online advertisements.

One of the best marketing measures – in terms of email marketing – is creating and distributing newsletters about your practice.

You could include the following types of information:

• Staff News
• Treatments and Services Offered
• Success Stories
• General Physical Therapy News and Stories
• Information Pertaining to Specials You Are Offering

3. Utilize Search Engine Optimization (SEO)

Once you create a website, it is important that you place an emphasis on utilizing search engine optimization (SEO). In short, this practice involves using industry-specific keywords, specialized content design, hyperlinking, and a wide assortment of other strategies to ensure that the website ranks higher on search engine results. This – in turn – results in higher levels of organic or natural traffic among internet users.

4. Leverage Social Media

Once you have a website up, the next physical therapy marketing strategy that should be utilized is leveraging social media platforms. Patients of all ages are using the popular platforms – such as Facebook, Twitter, and Instagram.

As a physical therapist, you should utilize the platforms to capture the attention of those patients and cultivate relationships with them.

You may share videos on treatments, share information about your staff, and even include a “call to action” button so that those patients may easily interact with your clinic.

Be sure to share any blog, vlog, webinars, or website content through your social media pages.

5. Create Professional Partnerships

While it is true that the ultimate goal of your physical therapy practice is to attract new patients, you should place a focus on creating/establishing professional partnerships. This will provide a boost to your practice in terms of referrals.

The partnerships that you should focus on include those of other wellness experts. These include nutritionists, athletic trainers, chiropractic care professionals, yoga instructors, message therapists, and rehabilitation counselors.

In short, the services that you provide are capable of complimenting the services that those that your “partners” offer. Both you and your partners will end up getting more patients by referring patients to one another.

6. Television and Radio Advertisements

In most instances, patients will not want to travel more than an hour to reach the office of their physical therapist. That means that you will need to advertise within your general area.

One of the best ways to advertise is through your local television and radio channels.

This is an effective and relatively affordable means of engaging your local target audience. In addition to this, these types of advertisements are more visual and auditory-based, which results in higher levels of stimulation than that of just internet advertising.

This form of advertising comes with a higher level of authority. As a result, some of the audience that hears or sees the advertisements are more likely to trust your practice.

7. Host a Free Clinic

One of the most productive of all physical therapy marketing strategies is to host a free clinic.

This is a highly productive means of promoting awareness of your brand. This shows the community where you host the event that you care more about them and their well-being than your profits and that you are willing to give back to the community where you serve.

You may offer various types of services at these clinics include x-rays, massage therapy, braces, and more. Just remember, sometimes, it takes money to make money. Yes, hosting a free clinic will cost a little bit of money, but it will result in a massive amount of profits, in the end.

Reviews

Remember, the basis of all the physical therapy marketing strategies that you engage in are the reviews from your current clients. If you want your practice to grow, it is important that you encourage your patients to leave reviews on your services, treatment plans, and your practice.

Reviews – in and of themselves – may serve as marketing material.

Once the patient leaves your practice, they should receive a notification that encourages them to leave a review. This is the best way to remind them the importance of this step. They are also more likely to leave a positive review, too!

Join Us

We here at Colorado Physical Therapy Network would like to encourage you to join our network. We offer many tools, resources, and opportunities for the therapists who are a part of our network. In addition to physical therapists, our group consists of speech therapists, occupational therapists, and more. If you would like to learn more about what we have to offer or would like to initiate the process of joining us, we encourage you to contact us immediately. Please browse our website and learn more or contact one of our specialists today to learn about our network at: 303-757-7004

The post Physical Therapy Marketing Strategies appeared first on The Colorado Physical Therapy Network.

1. Identify the Potential Targets in Your Marketing Efforts

To identify the potential targets in your marketing efforts to physicians, you should start by outlining the five largest and most popular practices in your area that offer primary care.

You will start with this as most patients who experience neuromusculoskeletal issues will start with the resolution of those problems by making an appointment with their primary care doctor.

In many instances, these providers will refer their patients out for more comprehensive treatments tailored to their needs. Once you have identified the target practices, you may move on to step 2.

2. Make Yourself Known

Now that you have the largest and most popular primary care practices in your area, it is time to make you and your physical therapy practice known. There are many creative ways you may succeed in this endeavor. The following outlines some of the measures you may take when marketing to physicians:

• First, create a comprehensive brochure that outlines the various conditions, services, and treatments that your physical therapy practice occurs. You should ensure that the handouts are colorful, to the point, and include pictures.
• Next, make an appointment to meet with a consultant at the practice. At this appointment, provide an overview of the handout, give a copy to the practice, and back up the success rate of your services and treatments by providing information regarding patient satisfaction scores and scores relating to the outcomes of those that you have treated.
• Finally, leave your information with the physician’s office. On your way out, inquire if you may leave copies of the handout you created in the patient waiting area. Not only will this keep you fresh in the mind of the person who approves referrals to your practice, but your information will be seen by those that are seen at that practice.

3. Develop an Open Line of Communication

All too often, when a doctor refers a patient to a specialist for treatment, the line of communication stops. It is up to the patient to share information from their PCP to their physical therapist and information from their physical therapist to their PCP. Physicians take responsibility for the care that their patients receive. They make referrals in good faith. They want to know the progress of their patients. You should take it upon yourself to develop an open line of communication with the referring physician.

If a physician trusts you and believes that you are acting in the best interest of their patients, they will instantly provide you with referrals.

The only way to build this trust and recognition is to communicate and show the doctor that you are willing to work with them to create the best outcome for their patients. You will be viewed as an expert who genuinely cares about the patient’s health.

Once you develop communication, the relationship with the doctor will develop and your physical therapy practice will receive a large influx of patient referrals from physicians.

4. Focus on the Data

It is a known fact that – throughout history – many physical therapy practices have far extended themselves in order to win over the favor of their referring physicians.

Examples of activities engaged in is having expensive gift baskets sent to a practice, providing free lunches, and even providing physicians with free services in the practice.

Yes, all of this is usually recognized, appreciated, and MAY work, but why bother investing so much time and money into something that you can do by simply focusing on the data.

When you work with the patients that are referred to you – or even those that aren’t – you should ensure that you check in with their physician on a regular basis to inform them of how their patient’s treatment is going. You should inquire as to the base focus they have in treating their patient.

If you are working with patients with certain conditions – such as those that impact the bones – you should learn as much as you are able to regarding those conditions. Then, provide numbers, statistics, and other types of data to the physicians to prove that your treatments are, indeed, effective.

5. Make it Mutually Beneficial

In the past, all patients had to be referred by a doctor or specialist to a physical therapist to have care. Of course, we all know with direct access therapy that patients may now pursue physical therapy on their own. You may use this to your advantage when attempting to strengthen a relationship with the main and most popular physicians in your area.

I bet you are wondering why, right? It is simple. You will come across patients that pursue treatment on their own that will be beyond your scope of support.

In turn, you will make a recommendation to that patient to seek medical treatment with a physician. You may then refer that patient to the physician or physicians that you are developing professional relationships with.

When you make a referral to a physician, that physician is sure to remember you. As a result, they are more likely to send business back your way.

By making it mutually beneficial to one another both you and the physician reap the rewards!

It’s All in the Value

When you are attempting to market to physicians, you should remember that everything rests in the overall value. If that doctor offers certain types of services and/or treatments, design services and/or treatments that work together with those that the doctor offers. You should also create a website that includes a lot of education, information, facts, and figures. They will appreciate the degree of comprehension that you offer and will be more comfortable sending their patients to you.

In addition to the above, you may increase value among physicians in a wide array of other ways.

If a physician sends ten referrals, offer a free appointment for the physician. You may invite the doctor in to do a free evaluation of your practice. You should strive to make their referrals a priority.

If you offer special treatments and special types of sessions, offer the physician discounts for both them and their patients. Remember, it is important to go a step ahead of the competition. If you make an effort to move three steps ahead at all times, you are likely to end up with massive amounts of referrals from physicians.

Join Us

We here at Colorado Physical Therapy Network would like to invite you to join us. If you want to connect and network with other physical therapists, physicians, and professionals in the field, you will benefit immensely from what we offer our members. We have many tools, resources, and capabilities that will help your physical therapy practice reach higher levels of success – in terms of patients, referrals, payments, and profits! If you would like to learn more or would like to join us, visit the following link: https://coloradophysicaltherapynetwork.com/application-forms/

The post Physical Therapy Marketing to Physicians appeared first on The Colorado Physical Therapy Network.

When Do You Select a Target Audience for Your Physical Therapy Practice?

Ideally, you should determine a target audience for your physical therapy practice prior to the creation of the website for your business. It is a known fact that each and every single day, we communicate in unique ways with different people we come in contact with. The same holds true for our business website. When you determine a target audience, your website will have a certain tone and method of communication that speaks directly to the individuals that make up that target audience.

How Do I Determine the Target Audience of My Physical Therapy Practice?

To determine the target audience of your physical therapy practice, you must simply start with what and where you know. Review the clients that you currently serve. Review the demographics of your current clients and what services they utilize.

For example, if you service athletes more than anyone else, this would be a great start as a target audience.

If you service the elderly with mobility restrictions, this would be your target audience.

If you serve many clients with many needs, start by taking the clients that you most commonly serve. Later, you could divide your clients to ensure that you appeal to all.

What Are Your Core Services?

The next way to determine your target audience is to consider the core services that your physical therapy practice offers. Simply make a list and outline your services. Then, rank them from your most popular services to your least popular services.

For example, if you most commonly offer rehabilitation services for individuals that have had knee surgery, you will want to target THAT type of audience.

Think about who is most likely to use your physical therapy practice. THAT will indicate your best target audience.

Should I Consider Demographics When Determining My Target Audience?

Yes, you should definitely consider demographics when trying to determine the target audience for your physical therapy practice. In short, demographics are defined as the “social-based statistics and specific characteristics of a population”. This type of information includes the age, race, general ethnicity, gender, marital status, education, employment, and income of individuals.

When attempting to determine who it is that you should target as YOUR audience, you should consider as many demographic aspects as possible.

What is Psychographics?

If you are attempting to come up with a target audience for your physical therapy practice, you should also consider psychographics. Psychographics are defined as the personal-based attributes of various individuals. These include social status, habits, daily activities, and even the opinions of individuals.

For example, you may consider how people obtain the information that they obtain and where they obtain it. Many may be fans of obtaining information on certain social media platforms.

Then, consider what people do and how they do it. Many may live a lifestyle that is highly athletic. It is important to consider how your potential clients look at and interact with the world when determining your target audience.

Who is Your Competition and What are They Doing?

The next step to determining your target audience is to analyze your competition and what they are doing to attract clients. Evaluate their services, sales, and promotions. This will help you determine who they are targeting and what works in their marketing campaign.

Look at their online presence – their website, their blog, and any social media accounts that they have. Evaluate their readership and their followers.

Now, compare it all to your business. How is it the same? How is it different?

Simply evaluate your weaknesses and determine how to develop your strengths so that you are a match to your competition. That will then help you in establishing a target audience.

Conduct a Thorough Analysis

Once you have done all of the previously-mentioned activities, take a step back and conduct a thorough analysis. Once you determine how your services compare to what people are looking for, you must consider if there is enough potential to achieve success.

You will want to ensure that what you have to offer will result in a good balance that includes interested clients. If not, you should look at what you have to offer and put a twist on it.

Not only should this “twist” allow your practice to stand out from the crowd, but it should also be unique and beneficial enough that loyal clients of other practices are willing to forego that loyalty and come to your practice.

Growth

As you put a marketing plan into place that targets an audience, you will likely find that it takes no time at all for your practice to grow. During this period of growth, your practice will also evolve. The more that your practice evolves, the more that you will find that your target audience will grow, too.

This means that all of the efforts that you put into your marketing endeavors will also need to evolve.

Regularly visit your marketing plans and efforts. Do they match up with your overall growth? If not, the process will need to be re-evaluated to accommodate the growth that your practice is experiencing.

What are the Main Ways to Identify a Target Audience?

As you can see from the information contained in this guide, there are many strategies to identifying a target audience. The good news is, if you want to sum it all up, you just have to focus on four main areas.

The four main areas of identifying your target market are geographics, demographics, unique psychographics, and the standard behavioral components of your potential clients.

In today’s world – regardless of niche or specialty – these are the four main ways that businesses engage in the process of segmentation when defining the target audience that they will use in their marketing endeavors.

Why is it Important to Identify Your Target Audience?

As a physical therapy practice, there are many reasons why it is important to identify your target audience. In short, it helps you determine what types of content and various types of communication that potential clients truly care about.

Once you know WHO your target audience is, you will know what tone and “voice” to use in your marketing campaigns to promote your physical therapy practice.

It does not matter if you target young athletes, the middle-aged with back issues, or the elderly with mobility restrictions, you must provide them with a persona that you may appeal to.

Join Us

If you want to streamline your physical therapy practice, gain access to tools and resources that will help in rendering your success, and/or network with like-minded professionals, we here at Colorado Physical Therapy Network would like to invite you to join us today. We can help YOU make a real difference in all of the way that you elect to do business. To become a member today, click the following link now: https://coloradophysicaltherapynetwork.com/application-forms/

The post Finding a Target Audience for Your Physical Therapy Practice appeared first on The Colorado Physical Therapy Network.

As a physical therapist – whether working independently or within a PT practice, you have the capability of harnessing the power of the internet through social media channels in order to transform your work from ordinary to extraordinary!

Educate and Increase Brand Awareness

As a physical therapist, there are two goals that you should consistently strive towards. The first is to educate your patients so that they may experience the best health. The second is to increase awareness surrounding your brand.

When considering the internet – as a whole – these two goals may seem a bit daunting. Where do you start? How do you do it? What do you have to do in order to stand out among all the other noise on the internet? That is why you do not look at the internet as a whole. Break it down! Simply focus on social media marketing.

What is Social Media Marketing?

Social media marketing – often referred to as “SMM” for short – is the act of utilizing social media-based networks for the purpose and intent of marketing products and/or services, engaging with established clients, and reaching new clients. It allows for connecting, interacting, and obtaining data on clients and potential clients.

The top social media networks include Facebook, YouTube, WhatsApp, Instagram, TikTok, Snapchat, Reddit, Pinterest, LinkedIn, and Twitter.

Social Media for Physical Therapists

The care for various health conditions – such as those that are chronic and diseases that are noncommunicable – is becoming a dominating force in the healthcare system.

It is often difficult to reach patients where they are at, but social media resolves this issue. Patients ARE on social media. They are ready for the various social media networks to be directly incorporated into the care that healthcare providers are able to deliver.

By using social media, you are capable of designing and delivering care that will engage patients and boost their health.

Social Media Ideas

1. Link Out

If you have a website, it is imperative that you incorporate a blog. Then, you should create various types of health articles that your patient base will find appealing. Once submitted to your blog, you should then go to your social media pages and share the link of the content. You should always place a short description above the image that links out to the blog post. This way, your patients and potential patients will know what it is that they are being directed to. People love to learn! Additionally, by sharing your knowledge, you will gain the reputation of being an “expert” in your field!

2. Weekly Video Feature

According to statistics, 78% of all internet users watch online videos each week. Approximately 55% watch online videos daily. If you want to market yourself as a physical therapist or your physical therapy practice, you should create a weekly video feature. It is important to remember that consistency is the key when it comes to social media success! By committing to a once-a-week video feature, you can show your patients who you are and what you are all about. It is a great way to build trust with individuals that want to try you out but have not yet made an appointment, too!

3. Diversify

We all have a preference when it comes to social media networks or channels. Many of us may prefer Facebook to Twitter. Then, there are some that may elect to use LinkedIn over Twitter. The choices are virtually endless! The fact of the matter is, when you post, you must diversify. Failure to mix things up a little is sure to result in immense boredom among your followers. You should put combinations of posts about your practice, videos, and links!

4. Highlight Your Expertise

It is one thing to tell people about your level of expertise, but it is another thing to show people your expertise. Social media networks allow you to do just that! You may do so by writing and linking to your blog, sharing information through infographics, and curating content that includes your personal opinion and/or your knowledge.

5. Customer Testimonials

One of the most productive ways to leverage social media networks as a physical therapist or as a physical therapy practice is to showcase all of the happy/satisfied patients that you have! When your patients complete their program, you may ask to take their picture and share their experience or you may ask if they would like to do a video that shares their experience with you and/or your practice. If you do this, be sure to tag your participants and thank them for their testimonials. Be sure to get written permission from the participants prior to making your posts.

Creating Facebook Ads

If you are going to use social media networks to showcase yourself as a physical therapist or your physical therapy practice, you should consider creating Facebook Ads. You may start with the following three steps:

1. You should start with a goal and statistical information that backs up your goal. For example, if you want to help people alleviate back pain, this would be your goal. You could back this up with information on how many people suffer from back pain and the success rate associated with the treatments that you provide.
2. Next, you must determine your target audience. You may choose to advertise to your general patients, the followers of your Page, or even just local prospects that are situated in and around the area where you practice.
3. Next, create the ad! This is broken down by the campaign (objective), the set (budget, schedule, placement), and finally, the audience. Facebook will not allow negative topics. So, instead of “back pain”, you would need to campaign with something like “steps to a healthier back”. Take special care when creating your ad. Remember, narrow it down the best that you are able to. It will be much more successful than attempting to go in at a wide angle.

Your Strategy

If you want to achieve success with social media marketing, you will find that many aspects of marketing must be properly in place. Your page should have a highly consistent stream of various types of content that is relevant to your target audience. You should encourage engagement. Viewers do more than watch or read content. They make comments, ask questions, and interact. This should all be done in an enthusiastic manner. To succeed:

1. Define Your Audience
2. Set Goals
3. Pick Your Platforms
4. Customize Your Messaging
5. Create Content
6. Drive Engagement
7. Interact

If you follow the tips and strategies outlined in this guide, you are sure to experience success in all of your social media networking endeavors as a physical therapist or with your physical therapy practice. If you are in search of more ideas like this or you have the desire to network with other physical therapists, we here at Colorado Physical Therapy Network encourage you to join us today. We can help make a difference in the manner in which you do business. There are many members to becoming a member with us. To learn more, visit us now: https://coloradophysicaltherapynetwork.com/application-forms/

The post Social Media Ideas for Physical Therapists and PT Practices appeared first on The Colorado Physical Therapy Network.

What is a Business Plan?

A business plan is an intentionally-created document that defines – in a lot of detail – the objectives of your physical therapy practice and how you will go about achieving those objectives. It is a business “road map” that outlines finances, marketing, and operations. It is intended for both you and those in your practice, as well as interested external audiences – such as financial institutions in which you hope to obtain funding for your business.

Do I Need a Business Plan if My Physical Therapy Practice is Already Established?

All businesses need a business plan. It does not matter if you are in the process of starting your practice or have an established practice.

While business plans are exceptionally helpful and highly useful for brand-new physical therapy practices, each and every practice should have a business plan.

Additionally, it should be reviewed on a regular basis and updated to reflect the goals that have been met and those that have yet to be met. If you are an established practice, you may even create a business plan if you have decided to move that practice in a new direction.

What Does a Business Plan Consist Of?

There are typically 10 distinct components to a business plan for a physical therapy practice. These are outlined below, along with a brief description of each:

1. The Executive Summary – In short, this is a simple introduction to the overall business plan. In most instances, this is written after the other components of the plan as it provides an overview of each other section within the business plan. In this, the goal is to engage those who review your plan. It should outline the type of therapies that your practice provides and the audience that you want to target. It should then provide a quick summary of the other components in the business plan.
2. The Company Analysis – This section of the physical therapy practice business plan should outline the type of business that you will be or are currently operating. For example, are you offering general physical therapy services to all, sports physical therapy, geriatric physical therapy, or another type? Detailed background on your practice should be outlined in this section. Provide information on the reason why you started the business, the milestones you have met, and the legal structure.
3. Industry Analysis – In this section of the business plan, you will provide an overview of the industry in which you operate. By the time you are done with this section, readers should view you as an expert in your field. You may choose to outline the trends of the field, key competitors, forecasted growth, and more.
4. The Customer Analysis – In this section, you should outline the types of customers that you provide services to or plan on providing services to in the future. Do you want to serve kids, athletes, the elderly? Your target audience should be outlined by general demographics. You may also utilize psychographic profiles to highlight both the wants and the needs of your target audience.
5. The Competitive Analysis – In this part of the physical therapy business plan, you will need to outline both the direct and indirect competitors of your practice. An overview should be done of the competition and their strengths and weaknesses should be outlined. Finally, you should outline the competitive advantages of your physical therapy practice, such as how you will provide more comprehensive services, your pricing models, and anything else that sets your practice apart.
6. The Marketing Plan – The marketing plan section of your physical therapy business plan should outline the product that you offer, the pricing model that you utilize, the place where your practice operates, and the promotions that you will or plan on using to attract your target audience to your practice.
7. The Operations Plan – This section of your business plan should outline your day-to-day operations and that which you hope to accomplish. Examples include how you schedule, your billing processes when you hope to reach a certain level of revenue, and/or when you plan to open or relocate a currently operating physical therapy practice.
8. The Management Team – In this part of your business plan, you should outline those that are part of the management team in your practice. You should outline their skills, their expertise, background, and other information that pertains to their skill set. If you have outlined points of growth that are required, outline how that will be accomplished.
9. The Financial Plan – This section should outline a 5-year statement pertaining to the finances of your business. This should include an income statement, balance sheets, and a cash-flow statement. You should also outline the costs associated with opening and growing your physical therapy practice.
10. The Appendix – The final component of your physical therapy business plan should include a comprehensive and highly-detailed appendix section. This should overview that which you included, any necessary supporting documents, and any other paperwork that you feel is relevant to the endeavor.

Updates

Once you have created a business plan for your physical therapy practice, it is essential that you keep it updated on a regular basis. Furthermore, you should ensure that all aspects of the plan are being successfully implemented.

This will allow you to determine what parts of the plan are productive and what parts of the plan are not productive. This plan is for you and those in your practice; however, it is also for your potential investors and lenders.

By taking the time to create this comprehensive document, it will be simple for others to take a look at it and determine who you are, what you are about, and if you have a progression that is moving towards your future success.

Why Do Business Plans Fail?

If you have had a previous business plan and it failed, you may be wondering why. In most cases, it is a direct result of not following the plan that was originally created. You should take a strong position on leadership and place a special emphasis on following the plan that has been created. The secret is, though, to attempt to build some flexibility into your business plan. In doing this, you can follow a new course if the markets or the economy experiences any changes. Be strict enough to follow the plan, but flexible enough to adjust it.

Contact Us Today

If you are starting or have a physical therapy practice, we here at Colorado Physical Therapy Network invite you to apply for a position within our organization. You will find that the resources that we offer, the networking opportunities that we have, and the posts that we share will be highly beneficial to the overall success of your practice. For more information, click HERE.

The post Creating a Physical Therapy Business Plan appeared first on The Colorado Physical Therapy Network.

Financial and mental struggles are common this time of year. The same holds true for physical struggles. This is where you come in! The first step to getting patients in your practice is to catch their attention. In this guide, you will be introduced to several marketing strategies that will render you high levels of success in that endeavor.

1. Create a Written Marketing Plan for Your Practice

There are many factors that go into determining how to get new patients into your practice. These include hiring tactics and complications, inflation challenges, and – of course – your competition. You must evaluate the plan that you have for marketing each year. Creating a written marketing plan for your practice is essential. Failure to do so may result in the following issues:

• Inconsistent Patient Volume
• Lack of Control
• Unpredictability
• Lack of Structure
• Overspending

To create a written marketing plan for your practice, do the following:

1. First, write out the goals that you have for your practice and the amount of money that you are able to dedicate to the process.
2. Identify the audience that you want to target and come up with specific branding statements for your practice.
3. Outline the marketing goals that you have and come up with target points that relate to each.
4. Next, outline the key areas where you need to place your focus and come up with a way to measure your success when reaching each one.
5. Next, outline individual tasks that you must complete in order to succeed in your marketing endeavors.
6. Get everyone together in your practice and outline your marketing goals. This will ensure that everyone is on board and all hands are on deck in achieving your goals.

2. Update Your Website

Chances are, you already have a website for your practice. If you don’t, now is the time to get one! You should allocate funds to enhance the site. In short, your online presence is the ultimate foundation or basis for all of your marketing endeavors.

For most patients, the website is the first point of contact that they have with your physical therapy practice. You want to make an excellent first impression.

Include information about your practice, all of the services that you offer, a comprehensive introduction to your staff, and other relevant information – such as keyword-rich health articles and guides – to help lend to your reputation as an “expert” in your field.

3. Place an Emphasis on Patient-Centered Marketing

When coming up with a marketing scheme for your physical therapy practice, avoid the mistake of worrying about your profits first. No, turn away from that train of thought and focus on patient-centered marketing, instead. This places your patients at the front and at the center of all decisions that must be made to ensure their optimal health.

This means that you must avoid marketing to third-party payers and market to patients.

Focus on collaboration with your patients, higher levels of transparency, and even the integration of tools and resources that will help in optimizing interoperability.

4. Launch New Services

If you have a goal to stand out from your competition and attract new clients in the new year, you should place an emphasis on launching new services.

You already offer standard services, but what about other types of services? Examples include health classes, dry needling, vestibular therapy, balance training, custom orthotics, classes for performing artists, and treatments for certain parts of the body – such as the head for migraine sufferers, the knees for athletes, and even the back for industrial workers.

The list could go on and on! Simply gather your staff and come up with innovative services and offer them in the upcoming year! You are sure to see an increase in clients!

5. New Year Savings

Now that you have come up with and started marketing some of your new services, offer discounts for the new year on your older services. Yes, most practices will offer the traditional “Black Friday” and “Cyber Monday” deals, but you will not find too many offering deals for the new year.

In fact, this is the one time of the year that you could really corner the market! It is almost a guarantee that other practices will miss this opportunity. By getting yourself out there and in front of your potential clients, you are sure to find that many appreciate the unique savings that you have to offer!

6. Referral Bonuses

The next marketing strategy that you may utilize for the new year is a referral bonus. Simply give your current clients the ability to get a discount on their services if they refer new clients to your practice.

Say a new client comes named Sally that was referred by a current client named Tina. Well, you could knock off 25% of Tina’s next service with you and 25% off of Sally’s new service. Yes, you could look at it as losing 50% of your profits – but that is not what happened. When Sally signed up as a client – even though you gave her 25% off – she still brought you in 75% more profit! If you include the deduction of Tina’s 25% off – you are STILL in the green! That is, you still have a 50% increase! Integrate referral bonuses and you will see a dramatic increase in signups AND profits! Guaranteed!

7. Integrate Telehealth

During the first couple of years following the arrival of COVID-19 in the United States, telehealth services took off! This came as a result of the shutdowns and individuals staying isolated to avoid the spread of the disease.

Now, many people have come to enjoy telehealth. It is easy, convenient, bypasses waiting room wait times, and is inexpensive!

You may not think that – as a physical therapist – you can do telehealth services, but you can! Not only can you conduct basic telehealth exercises, but you can also provide educational information, nutrition information, and follow-ups with telehealth! Best of all, it is easy and convenient – for both you AND your patients! By offering this type of service, you are sure to instantly attract new clients!

Conclusion

As you can see from the information that has been shared in this brief guide, there are many simple and exceptionally easy solutions to marketing your physical therapy practice in the new year. Remember, all marketing efforts should be patient-centered. Yes, you want more patients and yes, you want to increase your profits, but no, you should not focus on these areas. If you place your patients front and center in ALL that you do, you will find that your client base and your profits increase – all on their own and nearly instantly!

To provide a boost to your practice, we here at Colorado Physical Therapy Network would like to invite you to join us today. Not only will we help get your physical therapy practice to a new level – in terms of success – we have a vast array of tools and resources that we would like to share with you to optimize your career! For more information, contact us today by calling the following number: 303-757-7004

The post 7 Simple Strategies for Marketing Your Physical Therapy Practice in the New Year appeared first on The Colorado Physical Therapy Network.

There are immense benefits to being seen and heard – in terms of marketing. In this brief guide, we are going to outline several effective marketing strategies that are sure to enhance your practice. To be short and to the point, we are simply going to outline these in a list form.

In reviewing the strategies, you will find that they include both online and offline marketing techniques. It is advised that you integrate both types of techniques into your marketing efforts. This will maximize your return.

By putting the following strategies to work, you will find that they provide an instant boost to your overall success:

1. Submit an Article to a Local Newspaper – The newspaper in the community where you serve patients is always looking for content. You may write up an article on your practice, your services, or even those that work within the practice.
2. Consider a Health Column – While we are on the topic of community newspapers, why not contact the editor and inquire about creating a health column where you submit 1-4 articles a month? Not only will this give some much-needed attention to your practice, but it will also help build your reputation as an expert in your field.
3. Create a Website – As a physical therapy practice, you should have an online presence. This should start with the development of a website. This will be the main focus of all of your marketing endeavors and most of the online marketing techniques that you implement will link back to your website.
4. SEO Content – When creating your website, it is imperative that all of the content that you place on your website is search engine optimized. In short, you will use a combination of keyword and keyword phrases related to your practice that are high in demand and low in supply. Additionally, the articles must provide quality content. The longer the article and the more information that it has, the better.
5. Contact Your Local News Station – If you want to be noticed, contact your local news station and inquire about doing a short segment on various aspects of healthcare and similar topics. You may do one or you may ask for space on their program for a regular feature – it is all up to you!
6. Television Ads – If you really want to get the word out about your practice, you should consider signing up for advertisements that run on television. This is a highly beneficial way of becoming recognized in your community. Yes, it may be a tad bit expensive, but consider the outcome of the advertisements…it could drastically increase your client base and more doctors in the area may start sending your practice referrals.
7. Leverage the Local Search Options Online – If you want to enhance your visibility in your community, you should consider using online local searches. One of the best is Google Maps. Others include Yelp, Apple Maps, and utilizing a Google MyBusiness account. This is similar to SEO, though it is completely dependent on the physical location of your business.
8. Start a Blog – People are concerned about their health and well-being. Once you create a website for your business, you should integrate a blog. This is a space where you may regularly create content and post it for your website visitors. If you lack the time or the skills necessary to create SEO blogs, you may outsource this. There are many companies – such as Brick Road Media – that offer website construction, blog creations, and more!
9. Utilize Google Reviews – When servicing patients, ask them to submit reviews to Google. According to statistics, nearly 64% of people will visit Google Reviews to see what people think of the services provided by healthcare professionals. Encourage patients to be open and honest. In most instances, you can respond to reviews. If you do this, remember to respond in a friendly, professional way. Even if you receive a negative review, you can offset it with a friendly and professional reply.
10. Network – If you are interested in promoting your physical therapy practice, you should network with other providers that are in your area. You may do this by contacting the professionals directly, attending professional events, and even creating incentives for referrals.
11. Online Appointments – If you would like access to more patients, make sure that you offer online booking for appointments on your website. This gives patients the freedom to set up appointments on their own without having to go through a network to receive a referral. Most states no longer require a physician referral for physical therapy services, but many patients do not realize this.
12. Telehealth – Since the arrival of COVID-19 in 2020, more and more physical therapy practices are starting to offer telehealth services. Not only is this beneficial for high-risk patients, but it makes physical therapy more accessible for those who do not have transportation to appointments or have a difficult time with mobility. In these appointments, your therapists will still be able to work through exercises with patients.
13. Integrate a ChatBot – Potential patients often have questions. If they visit your website and ask a question, it is wonderful to have an instant response. This is possible – day or night – with a chatbot. It has been established that up to 75% of all that interact with a chatbot will set up an appointment with the practice. This is because most people will go with the practice that answered their question first.
14. Set up a Referral Program – If you want to create happy customers that result in more happy customers, set up a referral program that offers incentives. In short, if a patient refers another patient, they could receive discounted services, a gift card, or be entered into a drawing for a larger reward – such as a tablet. People love to win and this is a wonderful means of encouraging your patients to encourage others to visit you!
15. Professional Brochures – The next method you may use to promote and market your physical therapy practice is to have brochures created for your community. You may give these to hospitals, rehabilitation facilities, doctor offices, and others in the community. Not only does this help in encouraging patients to visit your practice, but it is helpful in building your brand. You may also mail out these brochures and put copies of them on your website and other online sites where you market to your target audience.

What is Patient-Centered Marketing?

Patient-centered care is now considered to be the most productive care model in the healthcare industry. It is quickly taking off as it allows patients to be at the front of the care that they receive and the decisions that have a direct impact on their health.

To achieve success in marketing your physical therapy practice, it is important that you market directly to patients.

It does not matter which marketing strategy you utilize, if you place the patient at the center of your marketing efforts, you will find that you get larger returns.

The Value Proposition is Essential

Carefully consider your physical therapy practice and determine where you are strong and where you are weak. This will allow you to determine exactly what you are capable of offering. Once you determine this, you may then market that.

One of the best ways to evaluate your performance is to collect and track the outcome data of the patients that you have previously assisted.

This will quickly allow you to see where you excel. You should then make sure that all of your marketing endeavors go into that which you are 100% confident. As you offer those services to future patients, the future outcomes your practice has will continue to lend to its overall success.

Connect with Us

We here at Colorado Physical Therapy Network encourage you to connect with us today. Our network includes a wide assortment of therapists that place an emphasis on patient-centered care. In addition to offering tools and resources to lend to your practice’s success, we offer tools and resources that will help your career. Additionally, our network is expansive. You will have the capability of connecting to a multitude of professionals that may help build your business. If you are ready to take your physical therapy practice to the next level, we encourage you to contact us now.

The post How to Market Your Physical Therapy Practice appeared first on The Colorado Physical Therapy Network.

The following steps are provided to guide you in growing your PT practice.

1. Create a Unique Selling Proposition
2. Create a Logo
3. Create a Website
4. Go Social
5. Create an Irresistable Offer
6. Direct Mail Marketing
7. Get a Google Listing
8. Get Google Reviews
9. Update Online Listings
10. Search Engine Optimization

1. Create a Unique Selling Proposition

Before going straight into a marketing strategy to increase brand awareness, you should create a unique selling proposition.

Identify how your practice, your services, and your approach to patients differs from that of other physical therapy practices.

This means that you will need to research your competition and examine their business model closely.

In taking the time to do this, you will be able to separate your practice from others and stand out. This unique selling proposition should outline how your practice, your services, and even YOU are different – and truly better – than what is already out there.

2. Create a Memorable and Professional Logo for Your Practice

In order to successfully build your physical therapy practice, you must create a logo that aids in creating recognition of your practice and lends to the fact that you are credible, trustworthy, AND professional.

The logo should be memorable.

When individuals go to look for a physical therapy practice, YOUR logo should pop into their head. It must communicate that you are the best and ONLY physical therapy practice that any patient should even consider.

Remember, all of your marketing items will contain your logo. This image is essential to creating awareness of your practice and increasing the amount of trust individuals have in your practice.

3. Create a website

In a world where everything – well, just about everything – has gone digital, it is an absolute must that you create a website to showcase your practice, those that work at your practice, and the services that you offer.

Before choosing a physical therapist, many patients will search for those in and around their area online. If you do not have a website, interested patients may simply skim over your practice and choose another.

Make sure the site that you create includes plenty of graphics, images, and information. It should be optimized for search engines. Remember to include your address, phone number, and other relevant information so that you are picked up by local searchers.

4. Go Social

Once you have your website in place, it only makes sense to go social; that is, set up accounts for your PT practice on social media platforms such as Facebook, Twitter, Instagram, and Pinterest.

If you are able to integrate videos into your marketing campaign that outlines information about your practice, you could create a YouTube Channel, too! Once you go social, do not forget to interact with potential and current clients on the platforms.

If your practice is friendly, approachable, and you take the time to cultivate online relationships, you are sure to find that you get more in-person visits!

5. Create an Irresistible Offer for New Patients

If you want to attract new clients to your practice, it is imperative that you make an offer that will entice them to set up an appointment.

This offer should stand out above offers that are provided by your competition. It should build trust and encourage people to try out your services. You may even offer rewards to those that you currently serve who make referrals to your business and general offers that help to ensure that your current client base remains loyal.

These offers could include discounts, free consultations, and more! Remember, offering something FREE now will ensure loyalty later. It does not matter if it is a fall risk assessment, a balance screening, or just a neck massage. All offers have the potential to lead to long-term patients.

6. Harness the Power of Direct Mail Marketing Campaigns

Yes, it is true that online marketing is highly beneficial for building physical therapy practices, but you should never underestimate the sheer power associated with direct mail marketing campaigns. This form of marketing has been found to get up to 500% more responses than other marketing strategies.

Over 90% of all consumers prefer to have a physical piece of mail when in search of a product and/or service. When using direct mail, remember to instantly grab the attention of your recipient, outline your unique selling proposition, highlight your offer, including contact information, and create a sense of urgency to “act now”.

7. Get a Google Listing

If you have a Google listing, it will help your practice in generating absolute FREE and nearly instantaneous leads directly from Google. You must start by signing up for a Google Business Profile.

You will then enter your business name, your physical address, the phone number to your practice, your hours of operation, and the category that your business falls into.

This will list you in Google Maps, and help you in obtaining Google Reviews.

By taking this step alone, you will be instantly discovered by prospects that are in search of a physical therapist in and around the location of your business. This will drive a lot of traffic through the doors of your practice.

8. Take Advantage of Google Reviews

It is a known fact that today’s consumer depends heavily upon information that is listed in Google Reviews. This is especially true when deciding to use a certain service or when attempting to purchase products.

85% trust the reviews that they read on the internet as much as they trust personal recommendations. Nearly 70% said that reviews that are positive made them more likely to use the product and/or service being reviewed.

You should take full advantage of Google Reviews when it comes to building your PT practice. You may succeed in this endeavor by doing the following:

• First, ask that all of the staff members that deal with your patients face-to-face ask those patients to leave reviews.
• Provide patients with the information on how to leave the Google review.
• When you send emails, be sure to place a link that goes directly to the reviews associated with your physical therapy practice.
• Once you see a patient, follow up with an email that states your appreciation for their business and kindly request that they leave a review.
• Once a review is left – whether it is positive or it is negative – be sure to respond. This will show to prospects, other patients, and even healthcare personnel that you care enough to provide a response to each individual review. Many will actually look at how you handle the negative reviews just to determine if they want to contact you and possibly make an appointment.

9. Update ALL of Your Online Listings

According to professionals, nearly 95% of all experiences that take place on the internet initiate with a search engine. This means that many of your prospects will find your PT practice by typing in certain keywords in search engines, such as “physical therapy practices near me”. Then, information will be returned from sites such as Google Maps, Angi, Yellow Pages, Yelp, and more.

You should make sure that you are listed on these sites and that all of the information is as current as possible. If you are not carrying updated listings, you will lose all of those potential prospects that you want to your competition, which you do not want.

Remember, upload pictures regularly, obtain reviews, and keep all information current.

10. Search Engine Optimization is Critical

Next, you should ensure that you incorporate search engine optimization (SEO) into your website and throughout your blog. This means that your content should be high in quality, written for people (not bots), and include a variety of keywords and keyword phrases that are relevant to your PT practice.

Each of the titles of your pages should be different, there must be a contact page, your business information should be listed on other popular websites, and you should have the Google Business Profile all set up. SEO is a great way to capture leads and increase the number of clients that you attract to your business.

Contact Us Today

If you want to increase the amount of people that you see at your physical therapy practice, you should contact us here at Colorado Physical Therapy Network today. Not only does your membership mean that you will get access to a wide variety of resources and tools to improve your PT practice, but you will have the capability of networking with like-minded individuals to help increase the number of clients that you service. If you would like to learn more, we recommend signing up today at: https://coloradophysicaltherapynetwork.com/

The post How to Grow Your Physical Therapy Practice appeared first on The Colorado Physical Therapy Network.

Dear Fellow Physical Therapist,

If you are reading this, it is quite likely that you are a new practitioner. You have likely found that starting your own physical therapy practice is a highly challenging endeavor and were looking for guidelines on how to start your physical therapy practice in Colorado. The financial requirements, licensing guidelines, and insurance necessities may seem to weigh heavily on your ability to transition from a student to a business owner.

This is just the beginning.

You probably have not even touched on where you will open your practice, determined the services that you will offer, outlined your pricing model, or established the marketing techniques that you will use to attract new patients.

Building a lucrative physical therapy practice may prove to be long, enduring, and extremely tiresome. If you do it alone – without the assistance of an established network that knows the ins and outs of your business – you may find that it takes years to break even. Numerous therapists before you have simply given up on their dream of having their own practice before they even started.

The truth is, your dreams can become a reality.

Being that you have landed on this page, it is almost a guarantee that you find yourself lost in the whirlwind of policies, procedures, laws, industry jargon, financial strain, and time restrictions. You probably feel as if all that schooling and the money you have invested into your career is lost and that there was no point, whatsoever.

If you find yourself entering the troublesome downward spiral that is pushing you to your limits, do not fret. You are not alone. Not only have those before you been in the same position, but many after you will also experience this type of situation.

Do not allow yourself to be pulled into the negativity that seemingly surrounds you. There IS hope! Continue reading to learn more….

Quit Wasting Your Time and Your Money

• Would you like to learn how to easily onboard into the emerging and extremely popular telehealth technology?
• Do you want to learn how to harness technology in order to work effectively and remotely with your patients?
• How would you like to finally pay off all of your educational and licensing expenses – with ease?
• Do you want to learn how to utilize and streamline regulatory changes such as Electronic Health Records and ICD-10 code alterations?
• Would you like to learn all of the ins and outs associated with reimbursement schedules?
• Do you want to gain a comprehensive understanding of billing guidelines so that you may drastically improve the remuneration rates of your physical therapy practice?
• Would you like to learn the industry secrets behind attracting and retaining the best practitioners and health care associates?

Join the Colorado Physical Therapy Network TODAY and Start Raking in the PROFITS as Quickly as Tomorrow

The Colorado Physical Therapy Network is one of the fastest-growing and most comprehensive collaboration networks in operation today for practitioners and physical therapy practice owners. The organization holds a high level of commitment and dedication to ensure the rapid growth and success of the absolute best rehabilitation service businesses within the State of Colorado. It will – literally – result in the highest level of success of your physical therapy practice.

By becoming a member of the Colorado Physical Therapy Network today, you will completely transform your business. The solutions, resources, network, and knowledge shared with each member will change the method in which you do business. Not only will you find that opening your own practice instantly becomes a breeze, you will find that the partnership you develop with the Colorado Physical Therapy Network boosts patient outcomes, builds the credibility of your brand, AND increases your profits – all VERY RAPIDLY!

Maximize Your Potential for Success TODAY by Establishing a Foundational Relationship with CPTN NOW

By initiating your relationship with the Colorado Physical Therapy Network TODAY, you will reap the following amazing benefits:

• Learn how to discover patients that are in search of the services that you offer with very simple marketing strategies that are utilized by the most popular physical therapy practices worldwide!
• Learn how to successfully advertise your practice so that you experience optimal exposure in the medical field – which will dramatically increase the number of incoming referrals that you receive!
• Learn how to ensure that all parties associated with your practice – the patients, doctors, therapists, and insurance companies – can work easily together in a highly cooperative fashion!
• Learn how to discover therapy clinics throughout Colorado that possess complete credentials for networking purposes!
• Learn how to reduce treatment times for the patients of your physical therapy practice while boosting the outcomes of those individuals!
• Learn how to reduce the costs of your patients so that your physical therapy practice has a competitive edge in the industry!
• Learn how to maintain an independently owned physical therapy practice and how to avoid having to get involved with clinics owned by corporations and those that receive profits for getting referrals!

The AMAZING Benefits Offered by the Colorado Physical Therapy Network

The Colorado Physical Therapy Network is known for its fundamental belief that the core of every practitioner’s success is accountability. As a result, numerous provisions have been put into place that are highly beneficial to your practice. These include – but are not at all limited to – the following:

• You – as the licensed practitioner of your practice – are responsible for your practice and all of the activities, therein. In other words, you do not sacrifice your level of control over your business to a corporate or any other type of entity that has their own ulterior motives at work.
• When you accept membership into the Colorado Physical Therapy Network, you are held to the highest level of accountability. In turn, this lends heavily to your reputation and trustworthiness in the industry. For example, you are responsible for the care standards of your practice and all associated equipment, the cleanliness of your practice, infection control, the employees that you hire and manage, and more! The best part is, while you are held accountable, the Colorado Physical Therapy Network works in conjunction with your practice – as a professional partner – to ensure your overall success!
• To enter into the network, you must be certified as a physical therapist, hold a license for the State of Colorado, and are capable of meeting all of the policies, procedures, laws, and other guidelines associated with your practice. All those that you network with at Colorado Physical Therapy Network (CPTN) have met all of the same requirements. In other words, you will only work with the best and network with the best of the best!
• The Colorado Physical Therapy Network works under what is referred to as a “Messenger Model System”. This means it is an Independent Practice Association that acts as a type of messenger between independent physical therapy clinics and the payors to those clinics.
• By joining the Colorado Physical Therapy Network, you have the ability to tap into a massive amount of knowledge and expertise through the other professionals that are members of the network.
• The Colorado Physical Therapy Network provides social networking events, webinars, and other events that help physical therapy practitioners and clinic owners to gather, collaborate, and gain access to various types of resources that will help enhance the practice – as a whole.
• As a physical therapy practice owner that joins the Colorado Physical Therapy Network for the purpose and intent of collaboration, you will gain immediate access to solutions of the emerging and current issues that are negatively impacting your industry. Examples include the push for healthcare that is outcome based, exceptionally high drug prices, and even cybersecurity threats. Imagine facing a problem and getting an immediate solution!
• One of the most important aspects of opening your own physical therapy practice is building your brand. The Colorado Physical Therapy Network aids each PT that joins in creating a solid reputation that builds confidence among the medical community and patients. As a member of CPTN, you are more than just a practitioner. You are a partner to each and every other single member and they are each a partner with you. It is not a competitive network. It is a cooperative network. You will stand together to develop strategies for success while discovering methods for making your practice stand apart.
• The Colorado Physical Therapy Network offers many communication services that will help you get the most from payors and carriers that are all part of the industry. Best of all, you do not have to initiate these communications – CPTN will do it for you!
• Have you previously followed a certain guideline in treating ALL your patients – like a “one size fits all”? If so, you are not alone. The good news is, the Colorado Physical Therapy Network offers unique custom care plans that will allow you to give patients what they – and they only – need so that they experience the best outcome possible for their individual needs. You no longer have to focus on the “volume” of services that you offer in order to make money. Now, you can focus on the “value” of services so that patient satisfaction levels are increased and their health is completely optimized!
• That brings us to one of the latest additions of the Colorado Physical Therapy Network – that is, the Rocky Mountain Rehab Alliance. This is a special group that collaborates in order to redefine the relationships that physical therapists have between the payors and the patients. Naturally, it introduces new treatment models that actually increases profitability AND patient care. As a member of the Colorado Physical Therapy Network, you will gain access to all of the immense benefits that come with the integration of the Rocky Mountain Rehab Alliance

Your Membership is a MUST!

As you can see, if you are a new physical therapy provider or you have an interest in opening your very own physical therapy practice, your membership to the Colorado Physical Therapy Network is absolutely beneficial to your practice. Apply Today!

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